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MM MarketerMatch

Hiring Guide

Hire a Digital Marketer for Your Business

Hiring a digital marketer is a bet on channel judgement, not on a skills list. MarketerMatch matches you with digital marketing professionals who have run the channels you need — inside the industry you actually operate in.

Hire a Digital Marketer

Background

What to Look for When You Hire a Digital Marketer

Almost every digital marketer lists the same channels: SEO, paid search, paid social, email, analytics. The list tells you nothing. What separates candidates is which of those channels they have actually driven revenue through, at what budget level, and in which market.

Budget scale matters more than most businesses expect. A marketer who has managed $2,000 a month in paid search solves different problems from one who has managed $200,000 — bid strategy, creative volume, and attribution all change shape. Hiring across that gap in either direction wastes money.

The second filter is engagement type. Some digital marketers are strongest at building a channel from zero; others are strongest at squeezing a mature account. Both are legitimate specialisms, and briefs that fail to distinguish them tend to produce a hire who is competent and still wrong.

MarketerMatch encodes those distinctions in the brief. You state the channels, the budget range, and whether you are launching or optimising, and candidates are ranked on evidence of comparable work rather than on how well they write a proposal.

Practical Steps

A Practical Hiring Sequence

  1. 01

    Write the outcome, not the job title

    Say what should be different in ninety days. "Cut cost per qualified lead below $80" beats "hire a PPC person."

  2. 02

    Name your channels and budget

    Specify the platforms in scope and the monthly spend. This alone eliminates most mismatched candidates.

  3. 03

    Ask for comparable work

    Request one example at a similar budget in a similar market, and what they would do differently now.

  4. 04

    Run a scoped pilot

    A single campaign or audit with a defined deliverable tells you more than three interviews.

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Ready to Hire a Digital Marketer?

Describe the channels, budget, and outcome you need, and get a ranked shortlist of digital marketers who have done comparable work.

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